Oricalo Web App Design

Client:

Oricalo

Year:

February 2023

HealthTech, Product Design

Overview

Oricalo is a digital platform for personalized health tracking and wellness insights. I redesigned the product to make data feel approachable and empower users to make informed health decisions.

Challenge

Users found the interface overly technical and overwhelming. The goal was to simplify navigation and create a calmer, human-centered experience.

Approach

I introduced a soothing color palette, intuitive data cards, and personalized dashboards. Each feature was designed to encourage daily engagement through motivation and simplicity.

Design Solution

Clean layouts, positive visuals, and guided onboarding create an experience that feels supportive and trustworthy — aligning technology with empathy.

Results

• 5% faster checkout experience.
• 48% boost in daily active users.
• Significantly improved retention among new sign-ups.